01
Results miss intent
Relevant products exist, but matching misses meaning. Ordering and query interpretation miss what shoppers actually mean.
On-site search optimization
Search users convert more. Make product discovery a revenue lever.
This is not SEO. This is about how users find products once they are already on your site.
- Higher conversion from better product discovery in internal search.
- Fewer sessions where relevant products exist but results miss intent.
Vendor-agnostic. Designed for Heads of Product and Growth.
Why internal search underperforms in most e-commerce
Internal search is often under-owned and under-measured against business outcomes. The result is rarely one big failure, but small gaps that compound over time.
02
Search is owned by no one
The journey is split across teams. Separate ownership makes cross-functional gaps hard to see.
03
Measured by usage, not impact
Activity is tracked, outcomes are not. Usage is visible, but conversion and revenue contribution are not.
04
Relevance is never revisited
Tuning happens once, then stalls. Catalog and intent evolve, but relevance is rarely re-evaluated.
These are common patterns, and they are exactly the signals we evaluate in an audit.
What we audit
Three angles. One goal: higher conversion from search.
Search UX Audit
Improves product discovery flow and on-site search usability.
Autocomplete
Query suggestions and zero-state behavior.
SERP structure
Layout, filters, and sorting clarity.
No-results fallback
Recovery paths when queries fail.
Search Logic / Relevance Audit
Improves ranking quality and alignment between query intent and results.
Normalization
Synonyms and query handling quality.
Weighting rules
Business rules and ranking interactions.
Evaluation loop
Offline checks plus live experiments.
Search Analytics Audit
Improves visibility and faster, better decision-making from search data.
Coverage gaps
No-result and no-click reporting.
Funnel visibility
Search-to-conversion step performance.
KPI framework
Dashboards and recurring decision metrics.
Trusted by teams at
Company A
Company B
Company C
Company D
Company E
UX audit & optimization
Find friction in query-to-product journeys, SERP layout, filters, sorting, and zero-results paths. Leave with a prioritized roadmap.
Relevance audit & optimization
Tune ranking, synonyms, facets, and merchandising rules. Improve findability across head and long-tail queries.
Search analytics audit & design
Make search measurable with clean events, funnels, dashboards, and a KPI framework your team can iterate on.
Ways to work with us
Most teams start with a focused audit to identify the clearest revenue opportunities in search. Money-back guarantee included.
Search UX Audit
Best if search feels clunky, confusing, or leaky.
Clarifies where product discovery breaks and where usability fixes lift conversion.
From €990
- UX diagnostic report
- Prioritized issues and quick wins
- Experiment ideas and success metrics
Typical next step: prioritize 2-3 fixes and validate impact.
Typical investment: low four figures
Get this auditSearch Relevance Audit
Most common starting pointBest if products exist, but search results do not make sense.
Identifies why ranking misses intent and where relevance improvements create measurable ROI.
From €2,490
- Query and relevance audit
- Weighting and rule evaluation
- Testing and iteration plan
Typical next step: run a relevance sprint and measure conversion lift.
Typical investment: mid four figures
Start hereEnd-to-end Search Audit
Best for teams that want a full search reset.
Combines UX, relevance, and analytics into one complete diagnostic baseline.
Custom
- Everything from UX and relevance audits
- Analytics and measurement framework
- Executive summary and roadmap
Typical next step: align teams around one roadmap and ownership model.
Custom scope
Talk to usVendor-agnostic
Built for your existing search stack.
Money-back guarantee
Low-risk start with clear accountability.
Actionable roadmap
Prioritized next steps for your team.
Languages
EnglishGermanFrenchSpanishItalianDutchSwedish
Works with
AlgoliaElasticsearchLuigi's BoxDoofinder
What teams get from an audit
A clear diagnosis, prioritized opportunities, and an experiment plan your team can execute with confidence.
Sample audit report
- Executive summary
- Revenue opportunities
- Evidence and examples
- Prioritized roadmap
Recent patterns we fix
Results miss intent on top queries
Issue
Intent mismatch
Change
Ranking aligned
Metric
Search CVR
No-click sessions hide decision friction
Issue
Low result clicks
Change
SERP clarity
Metric
No-click rate
Search assists were not being measured
Issue
Impact hidden
Change
Event mapping
Metric
Assisted revenue
If you share 20-50 top queries and analytics access, we can usually identify the biggest opportunities quickly.
Case studies
Real search problems. Measurable commercial impact.
Fixing high-intent queries that didn't convert
Mid-sized e-commerce with strong demand but weak search relevance.
+18% Search CVR on top revenue queries.
Relevance · Search analytics
Reducing zero-results without increasing noise
Large catalog with frequent long-tail and multilingual queries.
-42% zero-result searches in 6 weeks.
UX · Query handling
Turning search from a black box into a growth channel
Product team lacked visibility into search impact.
Search-assisted revenue made visible and measurable.
Analytics · Measurement
Articles
Practical writing on on-site search - no SEO fluff, no tool bias.
Why most search relevance tuning never ships
The organizational and measurement gaps that quietly kill impact.
Deep dive · 9 min read
Search UX is not a UI problem
Why filters, sorting, and SERPs fail without intent clarity.
Framework · 7 min read
No-result searches are not the real problem
What no-click and assisted revenue metrics reveal instead.
Analytics · 6 min read
Let's talk about your search
Tell us what you're working on and we'll suggest the smallest audit that gets you to a clear next step.
No spam. Reply within 1–2 business days.