On-site search optimization
for ecommerce.
We improve the search inside your store—not your Google rankings. We turn search data into better results, from the first fixes to the finer details of relevance, analytics and search UX.
Discuss your searchIn British English, “trainers” and “fell running” describe a specific product and use case. A search tuned only for sneakers or generic running can miss both.
Illustrative query analysis. Languages rotate automatically; select one to pause and explore.
Your platform can do a lot. Which data it searches, how it interprets a query and what it puts first depend on how it is set up.
Find Sherpas brings those decisions together. We study what your customers search for, assess what happens next and give your team a clear order of improvements.
How we workThen keep going.
The depth of the work follows your ambition.
Share your search data and, where possible, access to your platform. We analyze the queries, group the patterns and assess your search in depth.
You get a prioritized set of improvements: what to change, why it matters, and how to measure the result.
Stay with us on a monthly basis to improve the details that a one-off review cannot settle. Each cycle builds on what the last one taught us.
We help refine relevance, strengthen analytics, improve search UX and test capabilities your industry and customers actually need.
Advice, detailed tickets or closer work with your team. We agree the scope together; your engineers own production implementation.
A matching word does not always mean a relevant product. See how a small misunderstanding changes the whole result set.
These are fictional shop scenarios, illustrating the kinds of issues we investigate.
black dress for winter wedding
The words match, but the occasion is lost. Relevance needs to account for the kind of dress the customer is looking for.
NORTHAM is a fictional retailer. The video is an illustration, not a client result. Press play to see the change.
The query, the catalogue, the ranking and the interface all affect what a customer finds. We work across them.
Query classes, reformulations, zero results and abandonment. Understand which searches deserve attention and whether the changes help.
Searchable attributes, query interpretation, synonyms, ranking rules and merchandising. Tune for different kinds of intent.
Suggestions, filters, sorting and recovery when a search goes wrong. Connect the interface to what the search engine can actually do.
Unused platform features, semantic retrieval and focused AI scripts. Test the opportunity against your catalogue and customer behavior.
Prior in-house search experience across businesses with approximately €50M, €200M and €1.2B in annual revenue, serving millions of customers across 25+ European countries.
That experience comes from roles at Footshop, Dr. Max and Groupon.
The experience behind Find SherpasExperience with
We start with the search you already have.
Tell us about your store, your search platform and what you want to improve. We will work out where it makes sense to start.
Discuss your search