Feb 10, 2026
Welcome to Find Sherpas
What on-site search optimization is—and what you can expect from this blog.
What this blog is
This blog is about on-site search optimization—not SEO. We’ll cover what actually moves the needle once a user is already on your site:
- Search UX patterns that reduce friction
- Relevance tuning that improves discovery
- Analytics design that makes search debuggable
Who it’s for
If you own an ecommerce search, a marketplace search, or content search, you’re in the right place.