On-site search optimization services
Services
This is not SEO. We focus on the moment a user is already on your site and uses search—then we improve UX, relevance, and analytics so search becomes reliable.
Identify friction in the query-to-result journey and fix the interaction patterns that cause drop-off.
- SERP layout + result presentation
- Filters, sorting, and refinements
- Zero-results and no-click behavior
- Mobile search UX
Output: prioritized issue list + quick wins + experiment ideas.
Improve ranking quality so users get the right results for both head queries and the long tail.
- Synonyms, facets, and query handling
- Ranking signals and boosting strategy
- Merch rules (when and how to use them)
- Coverage gaps + long-tail discovery
Output: tuning plan + evaluation approach + implementation guidance.
Make search measurable and debuggable so improvements are visible and repeatable.
- Event design (query, click, add-to-cart, purchase)
- Funnels and failure modes
- Dashboards + KPI definitions
- Experiment measurement
Output: analytics spec + KPI framework + dashboard recommendations.
How it works
A lightweight process designed to deliver value fast and keep your team moving.
- Short intake (goals, constraints, current stack)
- Audit & analysis (UX, relevance, analytics as scoped)
- Deliverables + walkthrough call
- Optional implementation support
If you’re on a different stack, that’s fine—we’ll adapt the audit.